Privacy policy

Last updated: 29 September 2026

GUTTED LTD respects your privacy and is committed to handling personal information responsibly.

For data-protection purposes, the controller is:

GUTTED LTD
Company number: 17398251
Registered office: Sync Accountants Limited, The Media Centre, 7 Northumberland Street, Huddersfield, England, HD1 1RL
Email: hello@getgutted.co

Information We Collect

Depending on how you interact with us, we may collect information including your name, email address, telephone number, billing and delivery addresses, order history, subscription information, communications with us, marketing preferences, reviews, technical device information, IP address and information about how you interact with our website.

Payment information is processed through our payment providers. We do not normally receive or retain your complete payment-card details.

Why We Use Your Information

We may process personal information to fulfil and deliver orders, manage payments, operate subscriptions, provide customer service, process returns and refunds, prevent fraud, comply with legal and accounting obligations, improve our website and customer experience, analyse website performance, manage reviews and affiliate programmes, and send marketing where permitted.

Lawful Bases

Depending on the activity, we rely on one or more lawful bases under UK data-protection law.

These include processing necessary to perform a contract with you, compliance with legal obligations, our legitimate interests in operating and improving our business, and consent where consent is legally required, including certain marketing and tracking activities.

Who We Share Information With

We may share information where necessary with service providers that help us operate Gutted®, including our ecommerce platform and payment providers, fulfilment and delivery partners, subscription providers, email and marketing platforms, customer-review providers, analytics providers, affiliate technology providers and professional advisers.

Examples currently used within our business may include Shopify, Amazon fulfilment/MCF, Omnisend, Judge.me, Appstle, ReConvert, BixGrow and Microsoft Clarity, where relevant to the service being provided.

We may also disclose information where required by law, regulators, law-enforcement authorities, courts or to establish, exercise or defend legal rights.

We do not sell customer personal information to advertisers.

Marketing

Where permitted, we may send emails or other marketing communications about Gutted® products, offers and news.

You can unsubscribe using the link included in marketing communications or by contacting hello@getgutted.co.

Withdrawing consent to marketing does not affect service communications required to manage an order or subscription.

Cookies and Analytics

Our website uses cookies and similar technologies for functions such as security, shopping baskets, preferences, analytics and marketing.

We also use tools such as Microsoft Clarity to understand how visitors interact with the website and identify areas where the customer experience can be improved.

Non-essential cookies and similar tracking technologies will be used in accordance with applicable consent requirements.

International Data Transfers

Some technology providers and service partners may process information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that an appropriate lawful transfer mechanism is used, such as an applicable UK adequacy regulation or approved contractual safeguards where required.

How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, fraud-prevention and dispute-resolution requirements.

Transaction and accounting information may generally be retained for at least six years where required for tax and company record-keeping purposes.

Marketing information may be retained until you unsubscribe or until it is no longer reasonably required.

Your Rights

Depending on the circumstances, UK data-protection law may give you rights to request access to your personal information, correct inaccurate information, request deletion, restrict processing, object to processing, request data portability and withdraw consent where processing is based on consent.

To exercise a right, contact hello@getgutted.co.

We may need to verify your identity before responding.

You also have the right to complain to the Information Commissioner's Office (ICO) if you are unhappy with how your personal information has been handled.

Changes to This Privacy Policy

We may update this Privacy Policy when our services, technology or legal obligations change.

The latest version will be published on getgutted.co with its updated date.